Definitions
Plain-language definitions of the terms that matter for service business websites, intake systems, and software connections.
Intake routing is the process of automatically directing new inquiries from a website to the right person or software record the moment they arrive. Here is what it means and why service businesses need it.
Related: Lead Leakage, Intake Leakage, Workflow Drag, Custom Business System
Lead leakage is what happens when a qualified buyer contacts your business but never gets a response. Here is what causes it, what it costs, and how service businesses fix it.
Related: Intake Routing, Intake Leakage, Workflow Drag, Custom Business System
A custom business system is a website built for a service business, connected directly to the software the business already runs on. Here is what that means and why it is different from a standard website.
Related: Intake Routing, Lead Leakage, Intake Leakage, Workflow Drag
Workflow drag is the cumulative time lost to manual steps between software systems that do not talk to each other. Here is what causes it and how service businesses eliminate it.
Related: Intake Routing, Lead Leakage, Custom Business System
Intake leakage is the percentage of website inquiries that fail to convert to a booked estimate, consultation, or first appointment — not because the prospect was unqualified, but because the intake process failed them.
Related: Lead Leakage, Intake Routing, Workflow Drag
Next step
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