custom marketing systems for law firms, built for ownership
Stop renting your marketing. Own the system your firm runs.
The Firm System connects your website, search visibility, reviews, intake, follow-up, and reporting. I then train one person at your firm to run the day-to-day.
You see where inquiries come from, who owns the next step, and what to improve.
Mike Eads
Founder & lead builder, Peak Leverage
- I scope and build the system.
- Your team gets a clear queue, playbooks, and hands-on training.
- I keep the infrastructure running.
I personally lead each build, so I accept 1–2 new law-firm builds per month.
The operating model
One system, owned by your firm.
Strategy, website, search, intake, automation, and reporting follow one operating plan without an open-ended agency retainer.
What the system covers
What your marketing should do.
Website, search, intake, follow-up, and reporting need one operating plan.
Show up
Website, SEO, AI search, Google Business Profile, content, and optional paid ads.
Get chosen
Persuasive pages, reviews, attorney credibility, and a clear path from visit to inquiry.
Respond quickly
Call routing, forms, Clio intake, follow-up, and a clear owner for every next step.
Know what works
Inquiry-to-client tracking, attribution, and a plain monthly report.
Who does what
See who handles what.
Website, search, intake, reporting, and ongoing work each have a named owner.
| Responsibility | How it happens |
|---|---|
| Website, landing pages, and conversion copy | I build it. |
| SEO, AI-search structure, and GBP system | I build the foundation; your firm supplies the ongoing inputs. |
| Reviews and reputation | I build the approved request process; your firm works the queue. |
| Calls, forms, Clio routing, and follow-up | I build and maintain the automation. |
| Tracking, attribution, and monthly reporting | I run it. |
| Hosting, security, and maintenance | I run it. |
| Content publishing | Your trained operator publishes it, or add done-for-you content for $500/month. |
| LSA and Google Ads | Add management for $750/month. Your firm owns the accounts and pays the ad spend. |
| Social media, PR, and major video production | Separately scoped or handled by a specialist. |
See the work
Inspect the system before you talk to me.
Open the same maps, tracking fields, and report structure your team would use.
- Representative exampleInquiry handoff mapSee the source, record, owner, next step, and outcome on one page.Open the example →
- Representative exampleSource-to-new-client trackingInspect the fields that connect marketing source to consultation and hire status.Open the example →
- Fictional sampleFive-minute marketing reportSee the monthly view used to decide what to stop, improve, or fund.Open the example →
60-day self-sufficiency guarantee
Train one person to run the system.
Training uses the named operator’s real weekly work, with a written competency standard.
If your trained team member is not confidently running the system in 60 days, I include up to three additional coaching sessions.
Base pricing
See the real number before you book.
Setup starts at $9,500. The monthly base is $1,500; done-for-you content and ads management are optional.
Monday morning
Monday should not start with, “Did anyone call them back?”
Each inquiry needs a source, an owner, a status, and a next step. That makes the work requiring attention visible to the team.
A clear queue reduces inbox hunting and makes the next move visible without waiting for an agency report.