Client acquisition
Help the right people find and choose your firm.
Show up where people search. Give them a reason to choose your firm. Respond before they move on. Know which marketing brings in the right clients.
What the system covers
The four jobs your marketing has to do.
Search and reputation can earn an inquiry. Intake, follow-up, and reporting determine what happens next.
Show up
A fast, credible website; SEO and AI-search visibility; a complete Google Business Profile; useful content; and paid ads when they make sense.
Build trust
Clear practice pages, strong reviews, credible attorney profiles, and an obvious next step help the right people contact your firm.
Respond quickly
The target path sends calls and forms to Clio, assigns each recorded inquiry an owner, and makes follow-up visible.
Know what works
Track each inquiry from source to consultation and new client, then make one clear decision from a plain monthly report.
Decision guides
Choose the operating model before the tools.
See what a complete system includes, who should do the daily work, and what The Firm System costs.
- 01What should a law-firm marketing system include?A plain guide to the website, search, reviews, intake, follow-up, reporting, ownership, and daily work a law-firm marketing system needs.
- 02Marketing agency vs. a system your law firm ownsCompare a marketing agency with a controlled acquisition system across labor, account control, website care, data, speed, dependency, and the need for an internal operator.
- 03What does a law-firm marketing system cost?Understand how Peak Leverage scopes a complete implementation, separates website care from operating responsibility, and prescribes a starting mode.
Built to be owned
Your team stays in control.
A trained operator uses the website, tracking, automation, and playbooks. The firm can see the work instead of renting a black box.
The operating details
Inspect the system before you talk to me.
Open the maps, tracking fields, and report structure your team would use day to day.
- Representative exampleInquiry handoff mapSee the source, record, owner, next step, and outcome on one page.Open the example →
- Representative exampleSource-to-new-client trackingInspect the fields that connect marketing source to consultation and hire status.Open the example →
- Fictional sampleFive-minute marketing reportSee the monthly view used to decide what to stop, improve, or fund.Open the example →
See it applied
Map the system to your firm.
Give Mike a little context, then choose a time for a short sanitized demonstration.