Client acquisition
Help the right people find and choose your firm.
Show up where people search. Give them a reason to choose your firm. Respond before they move on. Know which marketing brings in the right clients.
What the system covers
The four jobs your marketing has to do.
Every part should support the next. Visibility should build trust, trust should create inquiries, and every inquiry should get a clear response.
Show up
A fast, credible website; SEO and AI-search visibility; a complete Google Business Profile; useful content; and paid ads when they make sense.
Get chosen
Clear practice pages, strong reviews, credible attorney profiles, and an obvious next step help the right people contact your firm.
Respond quickly
Calls and forms reach Clio, every inquiry gets an owner, and follow-up starts before a good prospect moves on.
Know what works
Track each inquiry from source to consultation and new client, then make one clear decision from a plain monthly report.
Built to be owned
Your team stays in control.
The website, tracking, automation, and playbooks stay useful because your team knows what to do with them. You are not left renting a black box.
The operating details
See how the work gets done.
Three practical guides show how inquiry ownership, follow-up, and reporting work day to day.
- 01Working templateThe law-firm inquiry handoff mapA one-page template for mapping how a law-firm inquiry moves from first contact to an owned next step and recorded outcome.
- 02Tracking field noteTrack an inquiry from source to new clientA plain tracking model that connects marketing source, intake response, consultation quality, and whether the prospect hired the firm.
- 03Annotated sampleThe five-minute law-firm marketing reportAn annotated sample report that turns law-firm inquiry, routing, review, and source data into one next decision.
Pricing for your firm
See your tailored range in about a minute.
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