What setup includes
The base setup covers the connected system: website, search foundation, review process, intake routing, follow-up, reporting, playbooks, and operator training. The exact tools and handoffs follow the firm’s approved scope.
Attorney count changes setup because a larger firm usually needs more practice paths, stakeholders, routing decisions, permissions, and training. Firms with 5 to 10 attorneys receive a 15% setup adjustment. Firms with 10 or more receive a 30% adjustment.
What the monthly base and options cover
The $1,500 monthly base covers hosting, maintenance, reporting, and coaching. Done-for-you content is an optional $500 per month. Ads management is an optional $750 per month, and the firm pays ad spend separately.
Neither option is included automatically. The firm can use its trained operator for ongoing content and can choose whether paid advertising belongs in the plan.
How the deposit and final scope work
The $1,000 build-slot deposit is credited to setup. It remains refundable until the firm submits onboarding. The proposal and Services Agreement state the cutoff before payment.
The pricing assessment shows the likely setup range and monthly amount. The exploratory call confirms practice areas, team size, existing systems, ownership, and optional services before Mike prepares the final proposal.
- Confirm attorney count and supported practice areas.
- Name the person who will run the system day to day.
- Decide whether content or ads management is needed.
- Review the final scope before paying the deposit.