Pricing guide

What does a law-firm marketing system cost?

A credible fee starts with the complete system and the responsibility I will carry—not a list of disconnected services or a five-question calculator.

Commercial stepsThe visible process
  1. 01Diagnose the current system
  2. 02Prescribe the complete build
  3. 03Assign operating responsibility
  4. 04Itemize the proposal

Best for: Law firms deciding how to compare a complete acquisition-system build with agency retainers, internal labor, or disconnected vendors.

Boundary: These are my fixed prices, not a market average. Sites over 25 pages get a flat price in writing before signing, and the prescribed proposal follows a demonstration and diagnosis of the firm’s actual system.

What each fee decision covers
DecisionWhat it determines
Implementation$15,000 for the complete two-step build.
At signingNothing. The firm saves a bank account.
Website live$5,000 after the firm approves the new website.
System live$5,000 after the firm approves the full system.
30 days laterThe final $5,000.
Monthly level$4,799 if I run it; $1,799 if your team runs it.
Media and softwarePaid directly by the firm unless stated otherwise.

What setup includes

The implementation covers the connected system: website strategy and build, Google Ads structure, calls and forms, intake questions, Clio routing, follow-up, reporting, agency transition, launch controls, operator training, and handoff.

The exact proposal records the practices, geography, capacity, qualified-matter definition, current vendor facts, access requirements, internal owner, backup, and responsibility split. It does not reduce the build because the firm chooses to run more of it later.

What the monthly fee covers

Both monthly levels include Website Infrastructure & Care: Cloudflare hosting, DNS, security, backups, deployment history, rollback, form and integration monitoring, tracking integrity, maintenance, and routine technical improvement.

The rest reflects operating responsibility. At $4,799 I run the work; at $1,799 I support and review a trained in-house operator. Levels can change month to month as responsibility is documented and handed over, and a maintenance mode keeps the website running if the firm steps back.

How acceptance and activation work

The client signs the proposal and Services Agreement, then saves a bank account. Nothing is charged at signing. We test each step on the live site and send a record. The firm can approve it or flag a problem; a flagged step is not charged while the problem is fixed.

Monthly billing starts when the full system goes live. Media and software are paid directly by the firm, with no markup.

  • Confirm practices, geography, capacity, and qualified matters.
  • Name the internal owner and backup.
  • Record current vendor, account, and transition facts.
  • Review the launch checklist and responsibility split.

See it applied

Map the system to your firm.

Give me a little context, then choose a time for a short, sanitized demonstration.

See How It Works