What's breaking right now
What is broken on most specialty-trades websites
Cost of delay
A weak specialty handoff can cost the certified crew window, the GC hold slot, or the bid deadline that does not move.
The handoff is not leaking because the homepage is ugly. It is leaking because the website and Swept are not sharing the same first minute. That is broken-handoff repair for businesses on Swept.
Path fit
What a Swept-connected website does instead
Swept does not publish public website embeds or open APIs for marketing-site request capture, so the practical pattern is hybrid: the site captures trade category, certification requirements, site conditions, and decision role into CRM or email first, then operations mirrors sold work into Swept manually.
Native path
There is no native marketing-site-to-Swept request pipe; Swept supports execution once jobs are defined inside the product.
Controlled path
Because there is no public API, developers cannot programmatically create clients, locations, or schedules from a custom web application.
When someone asks AI who to hire for specialty trades, your site should survive the comparison.
Buyers are not just using Google. They are using AI to compare options, verify claims, and build a shortlist before they click through. That means answering the obvious questions clearly, showing proof that fits this buyer, and making the next step easy once they arrive.
What that requires
- Answer the obvious questionsReplace vague brochure copy with direct answers about fit, timing, pricing, and what happens next.
- Back the claims with proofPut the proof where the buyer feels the most doubt: examples, specifics, response expectations, and real outcomes.
- Make the next step easyGive the buyer a clear action and route the inquiry into the right person and the right software.
Before / after
How the Swept handoff changes once the page is fixed
Before
- 1Website form submission lands in a generic inbox.
- 2Someone checks it later and has to reconstruct the request.
- 3The first callback starts without the detail needed to open the right request.
- 4Response slows down while the buyer is still comparing alternatives.
- 5Swept either sees an incomplete handoff or never sees it at all.
After
- 1Website form submission is categorized immediately.
- 2request in your business software is created under 60 seconds.
- 3The right person gets a team notification with the full context attached.
- 4The site triggers the automatic response while intent is still hot.
- 5Nothing falls through because Swept saw the inquiry first.
Leakage estimate
About 7 inquiries a month are at risk here.
That is roughly $9,800 in revenue pressure if the handoff keeps slowing down before Sweptsees the inquiry.
Directional estimate based on 35 monthly inquiries and about 20% of them not making it through, with $1,400 per inquiry.
Page proof
Swept + Specialty trades should behave like a real intake handoff, not a contact form
Working proof
Operating proofSpecialty trades intake written for Swept
Target handoff
request in your business software under 60 seconds
Operational fit
Specialty trades intake logic written for Swept, not generic lead forms
Local feature art for Swept and Specialty trades
- Project-fit screening
- Hybrid CRM handoff
- Qualified intake context
- Swept handoff
- Specialty Trades intake
Commercial bridge
The System Check comes first. Preview comes after it.
After The System Check
Use Preview once the handoff problem is named.
Start with The System Check so the leak and workflow drag are named before Preview.
Still evaluating
Use The System Check when the problem still needs a name.
If you are not yet sure whether the loss is speed, where the lead goes, or follow-up discipline, use The System Check before you pay for the preview.
Want The System Check first
Start with the public estimate, then come back here.
The System Check gives you a first-pass leakage read. Preview becomes the right move once you want the private fix built around your site.
Related paths